RIYADH: A new holistic health resort set to open at the Red Sea’s Amaala project will use traditional wellness therapies in a luxury setting, its CEO told Arab News. Jayasom cofounder and CEO Karen Campbell said: “A hallmark of what we want to do is to create a very bespoke experience based on somebody who has too much stress and can’t sleep, somebody else who feels that they don’t digest very well, or they get up multiple times during the night; Somebody else who wants to be fit, somebody who wants to lose a couple of kilos.