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Storia in 7 fonti
Dettol faces PR crisis in China after ‘objectifying women’ ad backfires
Company faces heavy criticism for reinforcing toxic gender stereotypes by equating a woman’s sexual history with physical cleanliness.
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6 prospettive sulla stessa storiaTimeline cronologica
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sixthtone.com
Dettol Ad Backfires in China Over Sexist Setup
The ad attempted to highlight a man’s toxic behavior as the reason for his girlfriend breaking up with him. Many viewers say they just felt offended.
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nu.nl
Dettol zegt sorry voor seksistische reclame in China over 'bezoedelde' vrouwen
Het Britse schoonmaakmerk Dettol heeft excuses aangeboden voor een reclame in China die bedoeld zou zijn om seksisme aan de kaak te stellen, maar averechts uitpakte. In het…
