Waka Waka! Indian consumer giants seek to roar louder in Africa

Indian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a young population and underpenetrated markets, beverages, hair care, and personal care sectors are showing robust growth. Companies, such as GCPL, VBL, Dabur India and Marico are prioritizing local manufacturing and distribution, viewing Africa as a crucial long-term growth engine despite currency volatility and retail fragmentation.

Raccontata daeconomictimes.indiatimes.com