Apple is intensifying its focus on the entertainment sector, with an ambition to enhance the quality and quantity of its TV shows and films for both streaming platforms and theatrical releases. Eddy Cue, a senior executive, has announced plans for a sequel to the blockbuster 'F1', highlighting the company's dedication to traditional cinema.

Apple's senior VP of services also discussed his flexible approach to theatrical windows and why he is betting on "the best, not the most" content in his appearance on the…

Apple's Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential 'F1' sequel, Steve Jobs and more.

At the 2026 Cannes Lions, Eddy Cue of Apple received the prestigious title of Entertainment Person of the Year, symbolizing a transformative leap for Apple TV into a formidable…

Honoured at Cannes Lions, Apple’s Eddy Cue laid out the strategy behind Apple TV: original content only, quality over quantity, and more to come.

CANNES, France, June 24 : Apple aims to release "better and more" TV shows and movies on its streaming service and in movie theaters, senior executive Eddy Cue told Reuters as he…

Apple busca oferecer conteúdo melhor e em maior quantidade, diz executivo

Apple Services Head Eddy Cue has said that “better and more” programming is coming to Apple TV after accepting the...

Apple is intensifying its focus on the entertainment sector, with an ambition to enhance the quality and quantity of its TV shows and films for both streaming platforms and…