Apple is intensifying its focus on the entertainment sector, with an ambition to enhance the quality and quantity of its TV shows and films for both streaming platforms and theatrical releases. Eddy Cue, a senior executive, has announced plans for a sequel to the blockbuster 'F1', highlighting the company's dedication to traditional cinema.

Apple's senior VP of services also discussed his flexible approach to theatrical windows and why he is betting on "the best, not the most" content in his appearance on the…

Apple's Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential 'F1' sequel, Steve Jobs and more.