Bollywood bets on South heroines amid fading 'bankable' hindi stars

In a notable trend, Bollywood producers are seeking established South Indian actresses to bridge the gap in reliable female leads. Casting directors point out the dwindling pool of dependable Hindi heroines and recognize the fresh energy that South Indian stars contribute. Popular across the nation from dubbed films, these actresses provide economic benefits and a welcomed variety in mainstream roles, fulfilling audience expectations for vibrant, new faces on screen.

Raccontata daeconomictimes.indiatimes.com