Honoured at Cannes Lions, Apple’s Eddy Cue laid out the strategy behind Apple TV: original content only, quality over quantity, and more to come.

Apple's senior VP of services also discussed his flexible approach to theatrical windows and why he is betting on "the best, not the most" content in his appearance on the…

Apple's Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential 'F1' sequel, Steve Jobs and more.