The acquisition of Aampe marks a strategic move by MoEngage to expand its AI-powered marketing platform, helping brands deliver highly personalised customer experiences at scale.

The all-cash deal gives MoEngage access to technology that assigns AI agents to individual customers.

Customer engagement platform MoEngage has acquired AI startup Aampe, bolstering its artificial intelligence capabilities. MoEngage cofounder and chief executive Raviteja Dodda…