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India's upstart consumer brands are growing three times faster than the market
New-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer categories. These "insurgent" brands, fueled by digital and quick commerce, are capturing market share by addressing unmet consumer needs with rapid innovation. While they still hold a small market percentage, their accelerated growth poses a significant challenge to larger players, forcing them to adapt to evolving consumer behavior and new market dynamics.
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economictimes.indiatimes.com
India's upstart consumer brands are growing three times faster than the market
New-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer categories. These "insurgent" brands,…
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thehindubusinessline.com
Insurgent consumer brands surpass $7.5 bn revenue in FY25, grow nearly 4x in five years: Report
Insurgent consumer brands in India reach over $7.5 billion in revenue, growing nearly 4x in five years, reveals report.
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I can hurt, but I can't win: The reality of India's D2C insurgents
India's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while creating a challenger brand is easier,…