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‘Tainted by other men’: Dettol issues public apology after ‘sexist’ detergent ad sparks anger in China
The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced harmful stereotypes.
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sixthtone.com
Dettol Ad Backfires in China Over Sexist Setup
The ad attempted to highlight a man’s toxic behavior as the reason for his girlfriend breaking up with him. Many viewers say they just felt offended.
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nu.nl
Dettol zegt sorry voor seksistische reclame in China over 'bezoedelde' vrouwen
Het Britse schoonmaakmerk Dettol heeft excuses aangeboden voor een reclame in China die bedoeld zou zijn om seksisme aan de kaak te stellen, maar averechts uitpakte. In het…
