Walmart's Flipkart and Amazon are accelerating their quick commerce expansion in India, targeting smaller cities to compete with domestic players. This rapid delivery sector, promising goods within minutes, is reshaping shopping habits. While Blinkit and Swiggy lead in store count, Flipkart and Amazon are significantly increasing their reach, with Flipkart focusing on value-conscious customers in smaller towns and Amazon broadening its ultra-fast delivery to 300 cities.

MUMBAI: E-commerce arch-rivals Flipkart and Amazon are on an expansion spree of sorts-they are aggressively ramping up the count of fulfilment centres to gain market share in…

Walmart-backed Flipkart has crossed 1,000 micro-fulfillment centers as Amazon accelerates its own quick-commerce push in India.