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Creator ad spending is booming. Google's advice to marketers: Stop trying to control every word.
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.
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businessinsider.com
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Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Former Mastercard CMO Raja Rajamannar says consumers are tuning out ads and that marketers must focus on creativity, experiences, and human connection.
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Creator ad spending is booming. Google's advice to marketers: Stop trying to control every word.
Savvy marketers are relinquishing more control to creators, YouTuber Adam W and Google's Sean Downey said at Business Insider's CMO Insider breakfast.