Vozinha, Tim Payne and even a duck went viral at the 2026 World Cup. The reason it keeps happening, and what it teaches your personal brand.

From football-focused creators and lifestyle influencers to viral internet stars, the World Cup has become a gathering place for some of the most recognisable faces online.

Vozinha, Tim Payne and even a duck went viral at the 2026 World Cup. The reason it keeps happening, and what it teaches your personal brand.