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Main Vaapas Aaunga's complete U-turn: Exploring how this Imtiaz Ali film exploded to become a sleeper hit
Main Vaapas Aaunga's success defies traditional marketing, fueled by social media and audience word of mouth. It's post-release promotion has done the trick.
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hindustantimes.com
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Imtiaz Ali's Main Vaapas Aaunga gets extra shows in week 2 after 130% jump despite competition from Cocktail 2
Main Vaapas Aaunga, the Partition drama from Imtiaz Ali, is seeing an uptick in collections after growth via word of mouth. | Bollywood
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Main Vaapas Aaunga box office collection day 10: Imtiaz Ali film sees solid jump after extra demand, collects ₹24 crore
Main Vaapas Aaunga box office collection day 10: The film trended on social media after glowing word of mouth after release. | Bollywood
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Alia Bhatt cheers for Main Vaapas Aaunga as Imtiaz Ali film sees 130% jump at box office: ‘The magic of the movies’
Main Vaapas Aaunga registered a jump of over 130% on its second Friday. The film stars Vedang Raina, Sharvari and Diljit Dosanjh. | Bollywood
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Shekhar Kapur lauds Imtiaz Ali for breaking box office myth with Main Vaapas Aaunga: ‘What counts is a great story’
Imtiaz Ali's film Main Vaapas Aaunga is gaining popularity in theatres with packed audiences and increased box office earnings. | Bollywood
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Main Vaapas Aaunga's complete U-turn: Exploring how this Imtiaz Ali film exploded to become a sleeper hit
Main Vaapas Aaunga's success defies traditional marketing, fueled by social media and audience word of mouth. It's post-release promotion has done the trick.
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Main Vaapas Aaunga box office collection day 12: Imtiaz Ali film refuses to slow down despite weekday, crosses ₹29 crore
Main Vaapas Aaunga box office collection day 12: The film shocked everyone by minting more on its second Friday than in its first day. | Bollywood
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Imtiaz Ali says Bollywood should learn 'how to make and market films' from audience after Main Vaapas Aaunga turnaround
Imtiaz Ali has opened up on the theatrical turnaround of his latest film Main Vaapas Aaunga, which recovered after a tepid start. | Bollywood