At the 2026 Cannes Lions, Eddy Cue of Apple received the prestigious title of Entertainment Person of the Year, symbolizing a transformative leap for Apple TV into a formidable force in Hollywood. This accolade highlights Apple's unwavering dedication to delivering high-quality content, showcased by its blockbuster ‘F1’ series. Cue reiterated the company's focus on fostering exceptional storytelling rather than prioritizing quantity, aiming for narratives that resonate globally.

Apple's senior VP of services also discussed his flexible approach to theatrical windows and why he is betting on "the best, not the most" content in his appearance on the…

Apple's Eddy Cue, honored as Entertainment Person of the Year at Cannes Lions, appeared with Jerry Bruckheimer to talk about a potential 'F1' sequel, Steve Jobs and more.