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Dettol apologises after anti-sexism ad accused of sexism in China
BEIJING, June 23 — Dettol has apologised after an advertising campaign intended to call out misogyny instead sparked accusations of sexism in China, with critics saying the...
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sixthtone.com
Dettol Ad Backfires in China Over Sexist Setup
The ad attempted to highlight a man’s toxic behavior as the reason for his girlfriend breaking up with him. Many viewers say they just felt offended.
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malaymail.com
Dettol apologises after anti-sexism ad accused of sexism in China
BEIJING, June 23 — Dettol has apologised after an advertising campaign intended to call out misogyny instead sparked accusations of sexism in China, with critics saying the...
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independent.co.uk
Dettol apologises after advert promoting clean-up of ‘toxic men’ sparks backlash
Social media users denounce ‘trashy advertisement’ by British hygiene brand that is ‘toxic to people's minds’
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theguardian.com
Dettol apologises after ‘toxic men’ advert sparks backlash in China
British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman
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channelnewsasia.com
‘Tainted by other men’: Dettol issues public apology after ‘sexist’ detergent ad sparks anger in China
The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced…