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Dettol Ad Backfires in China Over Sexist Setup
The ad attempted to highlight a man’s toxic behavior as the reason for his girlfriend breaking up with him. Many viewers say they just felt offended.
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sixthtone.com
Dettol Ad Backfires in China Over Sexist Setup
The ad attempted to highlight a man’s toxic behavior as the reason for his girlfriend breaking up with him. Many viewers say they just felt offended.
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nu.nl
Dettol zegt sorry voor seksistische reclame in China over 'bezoedelde' vrouwen
Het Britse schoonmaakmerk Dettol heeft excuses aangeboden voor een reclame in China die bedoeld zou zijn om seksisme aan de kaak te stellen, maar averechts uitpakte. In het…
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malaymail.com
Dettol apologises after anti-sexism ad accused of sexism in China
BEIJING, June 23 — Dettol has apologised after an advertising campaign intended to call out misogyny instead sparked accusations of sexism in China, with critics saying the...
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independent.co.uk
Dettol apologises after advert promoting clean-up of ‘toxic men’ sparks backlash
Social media users denounce ‘trashy advertisement’ by British hygiene brand that is ‘toxic to people's minds’
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theguardian.com
Dettol apologises after ‘toxic men’ advert sparks backlash in China
British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman
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channelnewsasia.com
‘Tainted by other men’: Dettol issues public apology after ‘sexist’ detergent ad sparks anger in China
The five-minute ad depicting a boyfriend who demanded a "clean" wife has triggered outrage, with critics saying the campaign's attempt to challenge sexism instead reinforced…