Slowing rural incomes could weigh on consumer demand: Dhananjay Sinha

Headline rural wage growth in India is misleading, with underlying increases significantly lower than reported. Rising inflation, reverse migration from cities, and an uncertain monsoon threaten to dampen rural demand. Consumer companies may face squeezed purchasing power as prices climb and real wages stagnate, potentially impacting their profitability and volume growth in upcoming quarters.

Raccontata daeconomictimes.indiatimes.com