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Infighting and lost billions: How top tennis can ‘double its revenue’

ATP chairman Andrea Gaudenzi says the professional sport’s $US3.5 billion annual turnover could increase if tours and tournaments combine forces.

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afr.comStai leggendo2 mesi fa

Infighting and lost billions: How top tennis can ‘double its revenue’

ATP chairman Gaudenzi warns tennis's fragmentation—men's and women's tours, ITF, and four grand slams separate—costs billions in annual lost revenue. Pooling commercial operations would unlock hidden value for broadcasters and sponsors while expanding the global fan base.

originale

ft.com2 mesi fa

ATP chair warns tennis divide leads to billions of dollars in lost revenue

Andrea Gaudenzi says professional sport’s $3.5bn annual turnover could double if tours and tournaments combine forces

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Timeline cronologica

lunedì 22 giugno 2026·ft.com
ATP chair warns tennis divide leads to billions of dollars in lost revenue
Andrea Gaudenzi says professional sport’s $3.5bn annual turnover could double if tours and tournaments combine forces
lunedì 22 giugno 2026·ft.com
The Business of Tennis
ATP chair warns tennis divide leads to huge revenue losses. Plus: call for stronger response to extreme heat; Iga Świątek on how she conquered pre-Wimbledon nerves; and how agents…

Infighting and lost billions: How top tennis can ‘double its revenue’

ATP chair warns tennis divide leads to billions of dollars in lost revenue

Timeline cronologica

ATP chair warns tennis divide leads to billions of dollars in lost revenue

The Business of Tennis

Infighting and lost billions: How top tennis can ‘double its revenue’