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Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index

“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are spent."

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hollywoodreporter.comStai leggendo10 g fa

Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index

“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are spent."

originale

morningstar.com10 g fa

UTA Unveils The Culture Canon, a New Standard for Measuring Cultural Significance

UTA launched The Culture Canon measuring cultural relevance of 10,000 brands; 68% of Gen Z buy from culturally relevant brands. AI and fintech lead culture, signaling tech leaders must embed cultural strategy in product and hiring decisions.

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martedì 23 giugno 2026·hollywoodreporter.com
Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index
“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are…
martedì 23 giugno 2026·morningstar.com
UTA Unveils The Culture Canon, a New Standard for Measuring Cultural Significance
UTA Unveils The Culture Canon, a New Standard for Measuring Cultural Significance