Citi has initiated coverage on Meesho with a Buy rating and Rs 210 target, citing strong user growth, deep penetration beyond metros, and improving monetisation. The brokerage expects robust NMV expansion and margin gains, driven by advertising and logistics execution, even as average order values decline modestly.

Citi has initiated coverage on Meesho with a Buy rating and Rs 210 target, citing strong user growth, deep penetration beyond metros, and improving monetisation. The brokerage…

Brokerages are selectively backing consumer, logistics, and e-commerce firms with strong growth prospects. Citi initiates coverage on Meesho with a 'Buy' rating, citing user…