Meesho shares in focus as Citi initiates coverage with Buy rating. Here's why

Citi has initiated coverage on Meesho with a Buy rating and Rs 210 target, citing strong user growth, deep penetration beyond metros, and improving monetisation. The brokerage expects robust NMV expansion and margin gains, driven by advertising and logistics execution, even as average order values decline modestly.

Raccontata daeconomictimes.indiatimes.com