Psychology says people who can't take compliments aren't being humble, their brains may be rejecting information that doesn't match their self-image

Psychology teaches us that everyday reactions often reveal deeper mental processes. The compliment itself is rarely the real story. Identity is. For many people, dismissing praise is not a sign of arrogance or indifference. More often, it reflects the way they see themselves and how comfortable they are with accepting positive feedback.

Raccontata daeconomictimes.indiatimes.com