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Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity

Four major ad platforms are betting on independent measurement as AI reshapes digital advertising.

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axios.comStai leggendo1 mese fa

Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity

AppsFlyer closes $1B Series E at $2.7B valuation with Moloco, Google, Meta and Unity, four ad-platform giants backing independent omnichannel attribution. AI-driven ad optimization relies on measurement signals as critical input; the co-investment signals market consensus that attribution infrastructure must stay unbiased and trusted.

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ynetnews.com1 mese fa

AppsFlyer raises over $1B from Google, Meta, Unity and Moloco to develop AI-powered ad measurement

Latest financing round values company at $2.7 billion and is aimed at expanding its independent advertising measurement tools as artificial intelligence reshapes the digital ad market

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Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity

AppsFlyer raises over $1B from Google, Meta, Unity and Moloco to develop AI-powered ad measurement

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Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity

AppsFlyer raises over $1B from Google, Meta, Unity and Moloco to develop AI-powered ad measurement