India’s online shopping sees higher spends, orders in Jan-May period: Report

India’s e-commerce market is not just witnessing higher number of orders, but also growing number of spends. Continuing with strong growth momentum, online order growth was pegged at 16 per cent year-on-year and Gross Merchandise Value (GMV) grew by 18 per cent in the first five months of 2026, as per an analysis by Admitad, a partner marketing platform

Raccontata dathehindubusinessline.com