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Why FMCG giants buy D2C brands

FMCG giants are acquiring D2C brands to enhance digital reach, innovate quickly, and adapt to evolving consumer demands in India.

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economictimes.indiatimes.com

thehindubusinessline.com

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AI · summaries

thehindubusinessline.comStai leggendo1 g fa

Why FMCG giants buy D2C brands

India's FMCG giants (HUL, Marico, L'Oreal, ITC) are acquiring D2C brands as quick commerce expands from <5% penetration baseline. Omnichannel distribution gates scale; constrained VC drives consolidation, exposing pure-online models' need for physical retail to scale.

originale

economictimes.indiatimes.com1 g fa

Dealmaking stays strong as startup M&A momentum carries into 2026 - The Economic Times

India's startup M&A exploded to $1B+ in 2025 from $65M, with strategic buyers acquiring consumer and fintech startups aggressively. Mature startup ecosystem and buyer preference for acquiring capabilities reshape investor returns, making M&A core to incumbent growth strategy.

Timeline cronologica

lunedì 22 giugno 2026·economictimes.indiatimes.com
Dealmaking stays strong as startup M&A momentum carries into 2026 - The Economic Times
Indian startups are experiencing a surge in M&A exits, particularly in consumer, fintech, and ecommerce sectors, signalling a robust recovery in dealmaking. Major acquisitions by…
lunedì 22 giugno 2026·thehindubusinessline.com
Why FMCG giants buy D2C brands
FMCG giants are acquiring D2C brands to enhance digital reach, innovate quickly, and adapt to evolving consumer demands in India.