Shargeeya reps Saudi culture with World Cup fan event, Adidas campaign

DUBAI: Saudi singer Shargeeya is bringing the Kingdom’s culture to the global football stage this summer, combining a high-profile performance at a FIFA fan event in Atlanta with a starring role in Adidas’ latest campaign for the Saudi national team’s kit. The rising artist, whose real name is Sarah Alsaihati, performed for football fans on June 20 as part of the celebrations surrounding the FIFA World Cup 2026, which is being hosted across the US, Canada and Mexico.

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