Initial skepticism about the U.S. co-hosting the World Cup is giving way to positive experiences for international fans. Discoveries of American hospitality, unique retail culture, and friendly locals are emerging, even in less-visited cities. While some concerns like heat and high costs persist, these personal encounters are reshaping perceptions of the United States, potentially boosting its global image.

Many fans expecting one type of America have arrived to discover a country that is much warmer, friendlier, and more curious than they ever imagined.

The most remarkable aspect of the tournament so far is that the three co-hosts have all delivered.

NEW YORK, June 20 : Ahead of the World Cup, many international fans were sceptical of the idea of the U.S. as co-hosts for soccer's biggest tournament. There were worries over…

Initial skepticism about the U.S. co-hosting the World Cup is giving way to positive experiences for international fans. Discoveries of American hospitality, unique retail…

NEW YORK — Ahead of the World Cup, many international fans were skeptical of the idea of the U.S. as co-hosts for soccer's biggest tournament. Ther...

World Cup 2026 visitors are praising US hospitality, culture and cities as the tournament reshapes global perceptions of America.