Messi, Ronaldo, Neymar everywhere: Why Kerala’s Kochi is dressed for FIFA World Cup

Messi, Ronaldo, Neymar everywhere: Why Kerala’s Kochi is dressed for FIFA World Cup

Kochi's World Cup merchandise market surged in 2026 versus 2022, with Messi demand leading, as post-pandemic return-to-office culture fuels appetite for visible team loyalty. The consumption shift signals broader reversal of work-from-home era suppression of visible branding—relevant to workplace culture and consumer confidence indicators.