Emma Hayes' mid-game analysis during the hydration breaks have been a unique part of ITV's coverage, but the studio she presents in has been widely criticised

LEWIS STEELE: At first it appeared as though ITV had got so bored of Spain's relentless attacks leading to nothing that they decided to have a game of noughts and crosses to pass…

Viewers questioned why the USA women's boss, who won a record 15 trophies with Chelsea, was given a small chalkboard instead of a digital touchscreen.

The optics are awful from the World Cup broadcaster

Emma Hayes has been mocked for her tactical analysis during World Cup hydration breaks and ITV are partly to blame for giving the misogynists on social media ammunition

ITV has come under criticism after viewers questioned the setup used for football expert Emma Hayes during its FIFA World Cup coverage. Hayes, one of the most respected coaches in…

The celebrated manager gave analysis during England’s win over Croatia this week, but her kitchen-like set has prompted no end of ridicule. Inadvertently or not, the first-rate…

ITV pundit and USA women's head coach Emma Hayes has emerged as one of the surprise stars of the FIFA World Cup 2026 thanks to her insightful analysis

The big boys at ITV Sport must have felt so proud of themselves when they secured Emma Hayes for their World Cup coverage.

ITV are under fire after forcing the legendary Emma Hayes to deliver her match analysis on a chalkboard. Tara Mae Kirk, a striker for Peterborough Women's, tells the Mirror of her…

Broadcaster’s ‘relegation’ of expert tactician to ‘kitchen-esque’ set has been branded ‘unwitting sexism’

Emma Hayes' mid-game analysis during the hydration breaks have been a unique part of ITV's coverage, but the studio she presents in has been widely criticised

Viewers had questioned why the USA women's boss was given a small chalkboard instead of a digital touchscreen to do her tactical analysis of England's win over Croatia.

Emma Hayes has explained the idea behind her hydration break analysis segment on ITV's World Cup coverage after the broadcaster tweaked it following a backlash on social media

ITV pundit Emma Hayes received an upgrade to the set used for her tactical analysis after the kitchen-esque design initially sparked something of a sexism row at World Cup 2026.

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