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Palworld's studio won't use generative AI because "gamers don't want it"

The debate around AI-generated assets in games is heating up, and Pocketpair has already taken a clear stance. The Japanese studio, best known for Palworld, says it...

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Palworld's studio won't use generative AI because "gamers don't want it"

Pocketpair, studio behind Palworld, refuses generative AI in games, arguing that gamers reject AI-generated assets and prefer human-made content. This stance reflects a broader market trend: Western studios are positioning 'human-made' as a competitive moat against AI-driven commoditization, while Asian markets (China, South Korea) adopt AI faster to compete with larger players.

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Palworld Issues Official Statement on AI Use

Pocketpair confirms Palworld excluded AI; leadership deems it 'pointless' against player preference for human assets. Market signal: gaming diverges from enterprise adoption—Unreal Engine 6 embeds AI-first tools while player backlash limits genAI displacement in creative work.

Palworld's studio won't use generative AI because "gamers don't want it"

Palworld Issues Official Statement on AI Use

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Palworld's studio won't use generative AI because "gamers don't want it"

Palworld Issues Official Statement on AI Use