Flipkart, Myntra see resilient demand despite consumption concerns: BofA

Flipkart extends lead in Indian e-commerce, Myntra widens lead in fashion, says BofA

Flipkart leads India's e-commerce with Myntra dominating fashion, while consumer demand remains resilient despite macro pressures. AI-driven cost optimisation will support margin expansion for Indian internet firms, fueling valuation re-rating as fundamentals stabilise.