World Cup 2026 reshapes habits of football fans in Saudi Arabia

JEDDAH: Late-night and early-morning 2026 World Cup broadcasts are severely disrupting football fans’ routines and habits in Saudi Arabia, with matches from the US, Mexico and Canada airing as late as 1 a.m. to 5 a.m. To cope with this, enthusiasts are adjusting their sleep schedules, taking naps, requesting flexible hours from employers and finding creative ways to stay awake to follow the world’s biggest sporting event. For 40-year-old Waleed Al-Maddah, who works for an auto company, the World Cup is more than just a sporting event, it is a passion.

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