Advit Jewels is set to expand its consumer reach by launching 30 new retail showrooms across India within the next three years. This expansion, under the 'Rambhajo' brand, will be partly funded by the company's upcoming initial public offering. The first showroom is expected to open in Jaipur by October-November.

Jaipur-based jeweller targets B2C growth with focus on ultra-premium wedding segment

Advit Jewels plans to expand its B2C business and enter international markets with a ₹165 crore IPO opening June 23.