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Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth

Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contributing 55% of new customers. Demand for homegrown direct-to-consumer (D2C) brands rose 40% from a year ago, while the platform added 5,000 first-time partner brands. Fast-delivery service M-Now and Gen Z-focused platform FWD also reported higher engagement.

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economictimes.indiatimes.com

thehindubusinessline.com

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economictimes.indiatimes.comStai leggendo1 mese fa

Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth

Myntra EORS recorded 30% YoY new shoppers (55% from tier-2 cities) and D2C brands added 1.3M listings with 40% demand growth. Geographic expansion into emerging markets paired with quick-delivery infrastructure signals that logistics velocity and D2C enablement are now table-stakes for scale.

originale

thehindubusinessline.com1 mese fa

Myntra’s EORS drives 1.3X growth in first-time shoppers, led by non-metros, D2C brands

Myntra's EORS boosts first-time shoppers by 1.3X, driven by non-metros and a 40% surge in D2C brand demand.

Timeline cronologica

venerdì 19 giugno 2026·economictimes.indiatimes.com
Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth
Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contributing 55% of new customers. Demand for…
venerdì 19 giugno 2026·thehindubusinessline.com
Myntra’s EORS drives 1.3X growth in first-time shoppers, led by non-metros, D2C brands
Myntra's EORS boosts first-time shoppers by 1.3X, driven by non-metros and a 40% surge in D2C brand demand.