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Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth
Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contributing 55% of new customers. Demand for homegrown direct-to-consumer (D2C) brands rose 40% from a year ago, while the platform added 5,000 first-time partner brands. Fast-delivery service M-Now and Gen Z-focused platform FWD also reported higher engagement.
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economictimes.indiatimes.com
Myntra EORS sees 30% rise in new shoppers; D2C brands log strong demand growth
Myntra said its latest End of Reason Sale (EORS) recorded a 30% year-on-year increase in first-time shoppers, with non-metro cities contributing 55% of new customers. Demand for…
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thehindubusinessline.com
Myntra’s EORS drives 1.3X growth in first-time shoppers, led by non-metros, D2C brands
Myntra's EORS boosts first-time shoppers by 1.3X, driven by non-metros and a 40% surge in D2C brand demand.