The Knicks' playoff run that ended in a championship and parade is worth at least $380 million to New York City | Fortune

The Knicks' playoff run that ended in a championship and parade is worth at least $380 million to New York…

Knicks championship generated $380M in New York City economic activity and 20M+ viewers on ABC/ESPN Finals broadcast. The $2M parade investment yielded $380M economic return, demonstrating public sector ROI on cultural events.