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More than chatbots: Why business AI agents are Big Tech's next product battleground

Analysis: A customer sends a WhatsApp message to a local store asking about a product. Within seconds, they receive an answer.

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rnz.co.nzStai leggendo1 mese fa

Analysis: A customer sends a WhatsApp message to a local store asking about a product. Within seconds, they receive an answer.

Meta’s just-launched Business Agent could mark a major shift in how companies of all sizes deal with customers. But what are the trade-offs?