Qantas’ Project Sunrise is no sonic boom, but an incremental ‘moonshot’

Qantas’ Project Sunrise could be the Concorde in reverse

Qantas' Project Sunrise hits 70% consumer intent (vs. 58% in Feb) for ultra-long-haul Sydney-London with AI flight planning on adapted A350-1000ULR. The airline bets demand has structurally shifted post-Middle East disruption; success hinges on scaling this incremental, costly adaptation beyond premium niche.