Apple price hikes may flatten India iPhone growth; analysts cut forecast from double-digit to flat

Apple faces challenges in India as rising chip costs prompt price hikes. Analysts foresee flat or low single-digit iPhone shipment growth this year. Previous generation models will drive sales, but discounts during the festive season are expected to be lower. Consumers may delay upgrades or choose older models due to increased prices and the removal of no-cost EMI schemes.

Raccontata daeconomictimes.indiatimes.com