ReelShort CEO Joey Jia says vertical storytelling will be the most important channel for future IP as the platform expands across Southeast Asia.

The leading microdrama platform's tie-up with the Philippine telco, unveiled at APOS, comes just two months after a similar deal with Thailand's AIS.

ReelShort CEO Joey Jia says vertical storytelling will be the most important channel for future IP as the platform expands across Southeast Asia.