L'Oréal announced on Thursday that it would acquire a majority stake in Innovist. While the companies did not disclose financial details, people familiar with the transaction told ET that the deal values the Gurugram-based startup at around Rs 4,100 crore.

L'Oreal plans to acquire a majority stake in India's Innovist, pending regulatory approvals, expected to close soon.

L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist,…

Valores da transação não foram divulgados pelas empresas

This is L’Oreal’s first purchase of an Indian company in nearly 13 years

LOréal has bought Innovist to claw back momentum in Indias hyper-competitive beauty market. This and more in todays ETtech Top 5.