Pizza Power! First Official ‘Teenage Mutant Ninja Turtles’ Pizzeria Opens in L.A.

"There’s a term we use: ‘new-stalgia,'" explains a top Paramount exec of the Santa Monica project, which exults in the aesthetics of the 1987 animated series. "It’s new for kids but nostalgic for adults, often their parents.”

Raccontata dahollywoodreporter.com