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Microdrama Is Streaming’s New Top-of-Funnel in Southeast Asia, Research Finds
Ampd and Media Partners Asia data shows microdrama collapses the fast-to-premium funnel, as local content beats Korea in Indonesia and Thailand.
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variety.com
Microdrama Is Streaming’s New Top-of-Funnel in Southeast Asia, Research Finds
Ampd and Media Partners Asia data shows microdrama collapses the fast-to-premium funnel, as local content beats Korea in Indonesia and Thailand.
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hollywoodreporter.com
Streaming and Microdramas Scramble Viewer Habits in Southeast Asia: “There Is No Primetime Anymore”
New data presented at APOS, Asia's top media conference, showed that premium video holds just 8 percent of viewers' screen time, while microdramas are a powerful new means to turn…