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YouTube is now India's prime-time screen, says Gunjan Soni
YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing its presence on Connected TVs, reaching millions of adults. YouTube is also seeing substantial success in its commerce initiatives, with many users searching for shopping content. India's creator economy is a key driver of national GDP and global pop culture.
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variety.com
YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS
YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.
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economictimes.indiatimes.com
YouTube is now India's prime-time screen, says Gunjan Soni
YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing its presence on Connected TVs, reaching…