L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist, known for its science-led brands like Bare Anatomy, will continue to be run by its founders. This partnership aims to capture younger, digitally-savvy Indian consumers.

L'Oreal plans to acquire a majority stake in India's Innovist, pending regulatory approvals, expected to close soon.

L'Oréal SA is acquiring a majority stake in Indian beauty startup Innovist. This move strengthens L'Oréal's position in India's rapidly expanding personal care market. Innovist,…

Valores da transação não foram divulgados pelas empresas

This is L’Oreal’s first purchase of an Indian company in nearly 13 years