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Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cricket sports like Kabaddi. Future plans include AI-powered, voice-led fan interactions.

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AI · summaries

economictimes.indiatimes.com1 mese fa

Live sports score big, keep fans glued across big & small screens

FIFA World Cup reaches 100M viewers; IPL 1.2B (finale 400M). Connected TV grows 22% YoY while pay TV loses 11M households in India. The trend signals a structural shift: streaming infrastructure, viewer analytics, and ad-tech integration are now primary drivers of competitive advantage and technology budget decisions.

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variety.com1 mese fa

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS 2026 in Bali.

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Timeline cronologica

lunedì 15 giugno 2026·economictimes.indiatimes.com
JioStar says IPL 2026 became most-watched season ever, reaching over 1.2 billion viewers
The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…
lunedì 15 giugno 2026·economictimes.indiatimes.com
JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched ever
IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…

Live sports score big, keep fans glued across big & small screens

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

Timeline cronologica

JioStar says IPL 2026 became most-watched season ever, reaching over 1.2 billion viewers

JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched ever

Live sports score big, keep fans glued across big & small screens

Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase