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Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan experiences. The company sees significant growth in regional languages and non-cricket sports like Kabaddi. Future plans include AI-powered, voice-led fan interactions.
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economictimes.indiatimes.com
JioStar says IPL 2026 became most-watched season ever, reaching over 1.2 billion viewers
The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant…
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JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched ever
IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion minutes of watch-time. The final match…
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Live sports score big, keep fans glued across big & small screens
India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds on television, digital, and social media.…
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Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan Chatterjee
Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand across sports, commerce, and AI-driven fan…
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variety.com
JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase
Indian streamer JioStar executives Bharath Ram and Vijay Seshadri outlined the platform's AI, CTV and commerce roadmap at APOS 2026 in Bali.