The number of frozen yogurt servings sold in the year leading up to March rose 26%, according to Circana.

Frozen yogurt companies are winning over Gen Z with vibey stores for hanging out and a pitch that fro-yo is a healthy-ish treat. Read here

With its protein- and probiotic-packed bowls, froyo is back as the treat of the summer. Beauty brands want in.

The number of frozen yogurt servings sold in the year leading up to March rose 26%, according to Circana.