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The NHL’s ‘Heated Rivalry’ Offseason Dilemma: How to Capitalize on Hockey’s Pop Culture Moment

Those romance novels are hot IP. The sport's ratings are up. Now pro leagues are figuring out how to get fans to the rink — and keep them.

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hollywoodreporter.comStai leggendo21 h fa

The NHL’s ‘Heated Rivalry’ Offseason Dilemma: How to Capitalize on Hockey’s Pop Culture Moment

Those romance novels are hot IP. The sport's ratings are up. Now pro leagues are figuring out how to get fans to the rink — and keep them.

originale

wired.com20 h fa

No, I Don’t Want to Watch Your Straight Hockey Show

From Amazon's “Off Campus” to Netflix’s upcoming “Icebreakers,” the recent spate of hetero hockey romances shows Hollywood learned the wrong lessons from “Heated Rivalry.”

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mercoledì 17 giugno 2026·hollywoodreporter.com
The NHL’s ‘Heated Rivalry’ Offseason Dilemma: How to Capitalize on Hockey’s Pop Culture Moment
Those romance novels are hot IP. The sport's ratings are up. Now pro leagues are figuring out how to get fans to the rink — and keep them.
mercoledì 17 giugno 2026·wired.com
No, I Don’t Want to Watch Your Straight Hockey Show
From Amazon's “Off Campus” to Netflix’s upcoming “Icebreakers,” the recent spate of hetero hockey romances shows Hollywood learned the wrong lessons from “Heated Rivalry.”