Joshua Baer, CEO of Austin-based Capital Factory, died in a plane crash in Laredo on Wednesday. He was among six people on the plane, the company confirmed.

Six people were onboard the private jet from Mexico to Austin, which crashed on a highway in Laredo.

Joshua Baer, the CEO of Capital Factory, was confirmed by the company as dying in a private plane crash which came down on a highway in Texas with a total of six people on board