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YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS
YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.
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variety.com
YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS
YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.
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economictimes.indiatimes.com
YouTube is now India's prime-time screen, says Gunjan Soni
YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing its presence on Connected TVs, reaching…