YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.

YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.

YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing its presence on Connected TVs, reaching…