Creative experts have said data, proper business structures, financing models and stronger legal frameworks are critical to unlocking the full economic potential of Nigeria’s creative industry, particularly Afrobeats.

Africa’s creative industry faces massive value leaks. Discover why weak infrastructure and foreign ownership cost local creators the Afrobeats windfall.

Creative experts have said data, proper business structures, financing models and stronger legal frameworks are critical to unlocking the full economic potential of Nigeria’s…

Experts identifies stronger local market confidence, reliable data and strategic investment in creative infrastructure as key...