Just because something looks different doesn't make it better
Alongside question marks on whether the first folding iPhone will be branded as the iPhone Fold, iPhone Ultra, or something...
Foldable iPhone Ultra (fall 2026) and touchscreen MacBook Ultra (early 2027) confirmed in iOS 27/macOS 27 with multi-display and touch code. Tech leaders must adapt app strategy for new form factors, reshaping platform decisions and development investment priorities.
Apple's prepping for two of its most important devices yet